{"id":3268,"date":"2024-06-08T12:31:05","date_gmt":"2024-06-08T12:31:05","guid":{"rendered":"https:\/\/swiss-formula.eu\/?p=3268"},"modified":"2025-04-22T08:21:09","modified_gmt":"2025-04-22T08:21:09","slug":"five-dietary-supplement-trends-to-watch-in-2024","status":"publish","type":"post","link":"https:\/\/swiss-formula.gr\/?p=3268","title":{"rendered":"Five Dietary Supplement Trends to Watch in 2024"},"content":{"rendered":"\t\t
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These stable markets are dependable amid disruption and uncertainty.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"\"Mental Energy, Focus & Concentration.<\/strong>\u00a0The competition for our attention has surpassed a fever pitch. Studies suggest our collective attention span\u2014arguably our most valuable currency\u2014is in decline, and the implications are growing. In the age of distraction, with demands from opposing directions, the prospect of\u00a0sustained mental energy<\/a>, enhanced focus, and improved concentration is widely appealing. Natural products with demonstrated safety and clinical support are preferred among engaged consumers.\u00a0

Our culture of distraction and shortening attention also means that negative news has a shorter shelf life and viral trends may burn out faster as consumers keep scrolling, moving on to the next dopamine hit.

Stress Management.\u00a0<\/strong>While it can be difficult for people to stay on task, it\u2019s equally challenging to\u00a0manage stress<\/a>, find calm, and properly rest. The COVID-19 pandemic, multiple global conflicts, inflation and economic uncertainty, and climate-related disasters have taken a monumental toll on populations around the world. If this is the \u201cnew normal,\u201d then the long-term public health implications of that reality are enormous.

Additionally, as the U.S. enters another presidential election year, the stress management category may be more stable than anything else right now.

Women\u2019s Health.\u00a0<\/strong>Experts have predicted an expanding menu of natural product options for the\u00a0diverse health issues women face<\/a>\u00a0throughout their lifetime. Beyond prenatal vitamins and \u201cshrink it and pink it\u201d marketing tactics, will women finally begin to see products that meet their needs?

In a competitive and quick-to-copy market where good ideas always get replicated, expect to see new product launches for PMS support, perimenopause, menopause, sex drive, and more.

Sports Nutrition & Fitness.<\/strong>\u00a0One of the top supplement categories over the last couple of years,\u00a0sports\/active nutrition<\/a>\u00a0is positioned to continue its healthy pace. By now you\u2019ve probably heard that pickleball is the fastest-growing sport in the U.S. with 48.3 million U.S. adults (19% of the adult population) having played at least one game in the last 12 months.

The mammoth gaming industry and the esports market also offer companies sizable audiences with unique health demands, including sustained energy, focus, and vision support.

Mushroom Maturation.\u00a0<\/strong>Companies are applying\u00a0mushroom<\/a>\u00a0varieties to all sorts of nutrition products. The astronomical growth numbers may begin their reentry back to earth, but the market may also continue its maturation. Strengthening of supply chains and dialogue about identification and standardization are issues for here and now.\u00a0<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

These stable markets are dependable amid disruption and uncertainty. Mental Energy, Focus & Concentration.\u00a0The competition for our attention…<\/p>\n","protected":false},"author":1,"featured_media":3631,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-3268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-private-label"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/swiss-formula.gr\/index.php?rest_route=\/wp\/v2\/posts\/3268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swiss-formula.gr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swiss-formula.gr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swiss-formula.gr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swiss-formula.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3268"}],"version-history":[{"count":10,"href":"https:\/\/swiss-formula.gr\/index.php?rest_route=\/wp\/v2\/posts\/3268\/revisions"}],"predecessor-version":[{"id":3367,"href":"https:\/\/swiss-formula.gr\/index.php?rest_route=\/wp\/v2\/posts\/3268\/revisions\/3367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swiss-formula.gr\/index.php?rest_route=\/wp\/v2\/media\/3631"}],"wp:attachment":[{"href":"https:\/\/swiss-formula.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swiss-formula.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swiss-formula.gr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}